Tuesday, October 16, 2007

I F'ing Love Hummus

No, not really - but a bunch of people do - so much so that they created a group on Faceback professing their love - along with 268 other groups.

There are even 230 posts on "hummus" on YouTube.

I find it fascinating how people can flock together over topics as random as hummus on the Internet.

We are researching truckers - guess how many Facebook groups there are on that topic? 335. Guess how many YouTube posts? 2,250.

What else?
500+ groups on Facebook for chocolate.
500+ groups for yoga.
174 groups for almonds.
89 groups for gummy candy.
500+ groups for UFC (one with nearly 11,000 members).

So do these micro media vehicles dilute or bolster community and culture? Does it detract value for the loyalists if everyone claims to be a part of have an interest?

I preferred it when UFC and MMA wasn't so "mainstream" - when there were just pockets of crazy loyal fans. Now fighters grace the covers of ESPN magazine and sports illustrated. And the number of fights have increased from a few to a dozen a year.

Even more obscure things like Krav Maga (90 groups) and Bikram Yoga (57) are prevalent among the micro media trends. Is it cool that so many other people share the same interests as me? Or is it annoying? I'm not sure yet. But I do appreciate the resource for research!

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